Guest
Nicole Aguilera, CCXP
As a passionate experience advocate, Nicole's focus is on ensuring her organization is leveraging an outside-in perspective when making decisions. She does this by enabling a human-focused mindset and skillset with associates across the organization.
By ensuring we understand what customers and associates need through research, data analysis, measurement, and design thinking; we can create experiences to meet those needs. Ensuring we consider the individuals encountering a solution helps the business' bottom line. It then takes influence and perseverance to continually drive change.