Experience Action

Getting Data Right

May 09, 2023 Jeannie Walters, CCXP Episode 23
Experience Action
Getting Data Right
Show Notes

❔"What do you recommend to organizations who have customer pain points but do not have the necessary data? ... How should someone representing CX pursue resolution of the pain points when facing limited data? And, should these pain points go unanswered or be addressed later when data maturity allows for it?"❔

While it may be the logical approach for leaders to ask us to justify everything we do for customer experience (CX) with appropriate data or at least include the data to make decisions, it often limits our actions. To expand our options, we must open our minds to what data can be. Let's get creative!

In this episode, Jeannie talks about:
- building a case for anecdotal data and storytelling
- examining the goals of data gathering
- helpful tools for data collection and organization
- prioritizing CX goals and efforts

Resources Mentioned:
Article: How to Use Imperfect Data to Deliver a Perfect Customer Experience -- bit.ly/imperfectdataforCX
CX Mission Statement Workbook -- bit.ly/cx-mission-workbook
CX Success Statement Workbook -- bit.ly/cx-success-workbook
Join the Waitlist for the CXI® Flight School -- cxiflightschool.com
Experience Investigators Learning Center -- experienceinvestigators.com

Want to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)